![]() ![]() along with its parent company Viant for an undisclosed amount in 2016, then to the Meredith Corporation in 2018. Over the past couple of years, the once-famous site finalized its descent into obscurity, first being sold off to Time Inc. Its users didn't take kindly to this idea: In October 2013, the new phase of MySpace went live, calling itself a social entertainment destination instead of a social network, while its userbase had dwindled to just 36 million. This didn't prevent pop superstar Justin Timberlake and advertisement company Specific Media from scooping up the ailing network for $35 million and promising a music-focused modern rebrand of the site. Mark Zuckerberg's platform, on the other hand, hit 687 million users worldwide around that time. As its biggest competitor Facebook passed MySpace in terms of unique visitors in May of 2008, the site's userbase was already rapidly declining.īy June 2011, estimates put the social network's userbase at roughly 60 million after a month-long exodus of millions of visitors. In its heyday in 20, it was valued at $12 billion ahead of a potential merger with Yahoo after becoming the most visited website in the U.S. Facebook and YouTube were only slowly gaining ground, Instagram, Twitter or WeChat were nothing more than ideas in their founders' heads, and the site counted 22 million users. ![]() bought the site for $580 million in July 2005, two years after its launch, all signs pointed towards a bright future for the social media platform. As our chart shows, the social network is still unlikely to come close to MySpace's appeal though – which might be a good thing all things considered. Originally envisioned as a hobby project by 18-year-old German web developer Anton Röhm, the site has received praise for its privacy-friendly setup and nostalgia vibes that don't rely on likes and algorithms. According to reporting by Bloomberg, the MySpace clone SpaceHey has passed the 200,000 user mark one year after its launch. ![]()
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